Ganging Up On Nielsen
  Business Week Online - February 6, 2007

Watching the TiVo Effect
  Business Week Online - March 2, 2006

Starcom USA Signs Agreement with TNS Media Research for Digital Audience Measurement Service
  Business Wire - November 17, 2006

The British Like to Control TV With Their DVRs, Too
  New York Times - January 8, 2007

TiVo Enters Ratings Game Via Second-by-Second Data
  AdWeek Article - January 29, 2007

ErinMedia Hits Nielsen With 2nd Lawsuit
  AdWeek Article - January 11, 2006

Acacia Acquires Rights to Patent
  Acacia Technologies Acquires Rights to Patent for Continuous TV Viewer Measuring Technology

LICENSING iTvTrax

Would-Be Competitors Sue Nielsen
  ErinMedia and ReacTV, two companies looking to launch audience measurement services, have filed an antitrust lawsuit against Nielsen Media Research in U.S. District Court.
(Read More...)

Television Audience Measurement Poised for Major Change as Nielsen Media Research Faces Antitrust Lawsuit
  iTvTrax anticipates meaningful change will occur with industry willingness to pay for 21st Century technology enabling networks, cable companies, advertisers and media buyers access to broad-gauge market research data.

NEW YORK, NY /June 28, 2005/PRNewswire/ -- Digital audience measurement and tracking company iTvTrax applauds industry initiatives to apply 21st Century technology to television audience measurement. erinMedia’s announced antitrust lawsuit against Nielsen Media Research is the latest attempt to expand market research tools and is considered a water-shed event for television audience measurement.

Long demanded and awaited change in audience measurement, now technologically as well as financially feasible, will need industry-wide support and a willingness to pay for this added in-depth data. Tom Ivanyi, CEO of iTvTrax, addressed these dynamic data requisites in his first patent filing over 7 years ago to source viewership data from the set-top box.

Ivanyi has long held that viewership data collected passively through the set-top box from a significantly broader viewership base is essential to improving the audience measurement data offered by Nielsen Media Research. Ivanyi further commented on the recent lawsuit by erinMedia saying “iTvTrax has remained steadfast in its commitment to improving audience measurement through the set-top box.”

iTvTrax’s U.S. Patent No. 6,286,140 B1, filed in November 1997 and issued in September 2001, protects the proprietary technology required to achieve the capture, storage, transmission, and aggregation of the analog and digital-cable viewership data. Gray Lee, Director of Business Development, added “We look forward to working with industry participants to harness viewership data through the set-top box.”

# # #


Microsoft’s Latest Plan for TV
  Television has been something ...
(Read More...)

Nielsen, MSOs Eye Set-Top System
  By John M. Higgins -- Broadcasting & Cable, 8/30/2004 9:20:00 AM
(Read More...)

iTvTrax News
 
iTvTrax Advances Initiative to License Its Patented Technology for the Capture, Storage and Transmission of Viewership Data Through the Set-Top Box
November 16, 2004


iTvTrax's Patented Technology Enables Tracking of Viewership Behavior Through the Digital Set-Top Box
September 7, 2004


Patented Technology Provides Solutions to Television Ratings Controversy
June 21, 2004

iTvTrax - Innovative Audience Measurement Technology Provides Breakthrough in Local and National Television Markets
June 14, 2004


Industry News

Antitrust Suit Against Nielsen Can Proceed
November 22, 2005


TV Ratings Testimony Proves Divided: Will Regulation Stifle Or Enhance Innovation
July 28, 2005


Burns Bill Toughens Ratings Oversight
July 1, 2005


Who’s Really Watching? How Cable’s Digital Box Will Rock the Ratings World
May 16, 2005


Anti-Nielsen Group Steps Up Efforts
March 1, 2005


Nielsen Has New Year's Eve Data Blast, Withholds Ratings In A Dozen Key Markets
January 4, 2005

iTV: A prescription for success?
December 8, 2004





Young Men Are Back Watching TV. But Did They Ever Leave?
August 10, 2004


Cox Fast-Forwards Set-Top Box, Unveils Accelerated DVR Roll Out Plan
July 27, 2004

Nielsen Creates Dual DVR Currency, Will Issue 'Live-Only' And 'Live' Plus 7-Day Ratings
July 22, 2004

Video-On-Demand, DVR Are the Most, Well, in Demand ITV Features
July 21, 2004


Congress To Nielsen: 'Legislation Is A Possibility'
July 16, 2004


Marketing Gurus: DVRs Will Beget Advertising-On-Demand Model
July 13, 2004

Nielsen in Public Battle Over Credibility
July 11, 2004


TV Ratings Debate Focuses On The Wrong Issues
July 6, 2004


Lawmakers to Probe People Meters
July 2, 2004


Nielsen Files Motion Opposing Univision Complaint
June 22, 2004

Letter to the Editor from LEO BOGART - re: The Odd Couple vs. Nielsen
June 18, 2004

Nielsen's Response to Issues Raised by the Media Rating Council
June 17, 2004

Nielsen and Local People Meters
June 17, 2004

Acacia Sues Major Cable, Satellite TV Companies in Patent Dispute
June 15, 2004

MSOs Eye Set-Top Ratings System
June 14, 2004

The Odd Couple vs. Nielsen
June 14, 2004


SMG Strikes TV Commercial Ratings Deal, Move Could Alter TV Ad Market
June 14, 2004

Univision Sues Nielsen to Stop 'People Meters'
June 10, 2004

Nielsen Appoints Prominent Community and Industry Leaders to Independent Task Force on TV Measurement
June 8, 2004

MRC Fails To Take Action On Anti-Nielsen TV Ads, May Issue Statement
June 4, 2004

Tribune Statement on Nielsen Local People Meter Service
June 3, 2004


Nielsen Faces Legal Challenge, LPM Opponents Take Battle To Court
June 2, 2004

Congress Takes Harder Look at Nielsen Ratings
May 13, 2004

Nielsen Research Chief To Advertisers: We're Going To Do It Our Way
March 11, 2004