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The iTvTrax patented technology ushers in the next generation of television audience measurement by providing:

  • Continuous second-by-second viewership data

  • Increased sample size

  • Measurement of new consumer media technologies and broadband: digital video recorders (DVRs & PVRs), video-on-demand (VOD), Interactive TV, and e-commerce

  • Scalable to adapt and grow with evolving digital technologies

  • Passive technology

  • No diaries to fill out or devices to wear

  • No installation required

FAQs Concerning iTvTrax and iTvTrax’s Patent
  Read frequently asked questions regarding iTvTrax
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