News Related to iTvTrax and Thomas Ivanyi
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"Nashville Sounds"

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2009
  "Set-Top Data Can Vastly Improve TV Advertising � Once Thorny Issues Are Solved"
Multichannel News - June 15, 2009



"Canoe In Discussions On Providing Set-Top Data"
Multichannel News - June 2, 2009


"Rentrak Corporation Tapped as Official Television Measurement Service for WealthTV"
PRNewswire-FirstCall - June 8, 2009


"Nashville Sounds"


"Arbitron Helps Set-top Box Firm Raise $13.5 Million"
MediaWeek - May 7, 2009


2008
  "Nielsen Offers Second-by-Second Viewership Data"
Reuters - December 3, 2008


"DISH Network Announces Agreement With Rentrak for Audience Measurement Reporting"
PR Newswire - November 24, 2008


2007
  "NBC in Pact to Use TiVo's Viewership Data"
Wall Street Journal - November 27, 2007


"Company Continues Successful Development of Second-by-Second Television Audience Measurement System"
Press Release - November 6, 2007


"MTV to record viewership second-by-second"
Crain's New York - August 7, 2007


"NBC, Group M Sign Ad Pact Based on Commercial Viewing "
Bloomberg - June 13, 2007



"Landmines and a Land-Office Business"
Multichannel News - April 16, 2007


"The Times’s Picture of TV Viewing Is Fuzzier Than It Appears"
New York Times - April 8, 2007


"ErinMedia Cuts Staff, Renews Demand for Fair and Open Competition in the U.S. Ratings Industry"
Business Wire - February 20, 2007


"Nielsen's DigitalPlus Could Trigger Lawsuit"
Media Week - February 13, 2007


"Nielsen Tracks Set-Top Data"
The Associated Press - February 13, 2007


"Nielsen To Roll Out DigitalPlus"
Brand Week - February 13, 2007


"Ganging Up On Nielsen"
Business Week Online - February 6, 2007


"Everstream Expands Television Viewer Measurement"
Business Week - January 31, 2007


"TiVo Enters Ratings Game Via Second-by-Second Data"
AdWeek January 29, 2007


"The British Like to Control TV With Their DVRs, Too"
New York Times - January 8, 2007


2006
  "Starcom USA Signs Agreement with TNS Media Research for Digital Audience Measurement Service"
Business Wire - November 17, 2006


"Counting Every Last Eyeball"
Business Week Online - July 31, 2006


"Maggio to Seek Set-Top Box Data for Alternative Ratings System"
MediaWeek - June 26, 2006


"Watching the TiVo Effect"
Business Week Online - March 2, 2006


"ErinMedia Hits Nielsen With 2nd Lawsuit"
AdWeek - January 11, 2006


The iTvTrax patented technology ushers in the next generation of television audience measurement by providing:
 

  • Continuous second-by-second viewership data

  • Increased sample size

  • Measurement of new consumer media technologies and broadband: digital video recorders (DVRs & PVRs), video-on-demand (VOD), Interactive TV, and e-commerce

  • Scalable to adapt and grow with evolving digital technologies

  • Passive technology

  • No diaries to fill out or devices to wear

  • No installation required



FAQs Concerning iTvTrax and iTvTrax’s Patent
  Read frequently asked questions regarding iTvTrax
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USER ID and PASSWORD
  To receive a user ID and password: send an e-mail with your name, company, e-mail address, and phone number to: webmaster@itvtrax.com